About U$

Ever been stuck in place and were dying to break out? - But knew doing so would take some extreme, uncertain action? That’s the birthplace of R$KY.

The R$KY™ brand was derived from the street term Risky Business. The first and second leg of the trade is done on the water, by runners. The open seas made them susceptible to all types of threats; cops, DEA, coast guard, weather, robbers, looters, lick hitters, snitches, double-crossers and the ocean itself. A Runner accepts these risks because the pay off is worth the danger.

R$KY™ lives and dies by the mind of the Runner. When you see someone wearing the “R$KY” logo, its never to stunt, but it’s always to let you know they're a runner; risking everything to level up. That’s what we're about at R$KY™… We Run the Risk...We Risk Runner$.